Discover the official home of Princess Niiji™ and Prince Niiji™, a revolutionary doll collection from EyeHeru LLC. We are proud to present dolls that celebrate the true identity and heritage of Indigenous Black Americans, moving beyond old narratives to create new symbols of pride and representation.

Princess Niiji™ & Prince Niiji™: reclaiming identity through play

Discover the official home of Princess Niiji™ and Prince Niiji™, a revolutionary doll collection from EyeHeru LLC. We are proud to present dolls that celebrate the true identity and heritage of Indigenous Black Americans, moving beyond old narratives to create new symbols of pride and representation.

Official brand ownership & legal protection

This doll brand is a groundbreaking initiative for Indigenous Black Americans, offering our own dolls that truly reflect our identity. We are no longer accepting imposed titles; our mission is to reclaim who we are based on historical research and ancestral knowledge. This is a powerful statement made through our products, goods, and services, a proud spin-off of EyeHeru LLC, which has evolved from a shoe and clothing brand into an e-commerce hub similar to a Black-owned Amazon. The images you see are carefully designed in a trademark format, and these exact designs will be featured in our advertisements and sold as the physical dolls.

Crafted with purpose: a cultural statement

Princess Niiji™ and Prince Niiji™ are the original creations and exclusive property of Quentin Applin / EyeHeru LLC. Our commitment to authenticity and ownership is paramount. The names, character identities, visual appearance, clothing styles, and distinctive trade dress of Princess Niiji™ and Prince Niiji™ are fully claimed under common law trademark rights. Official federal trademark applications are actively in progress through our legal counsel, Kevin Schadick. We maintain a zero-tolerance policy against any unauthorized duplication, digital scraping, manufacturing, distribution, or reproduction of these characters, designs, or names for commercial use, as it constitutes a direct violation of federal trademark and intellectual property laws.

For our future: indigenous black American children

Our Princess Niiji™ and Prince Niiji™ dolls are created for Indigenous Black American children – the Black Indians, the Aboriginals of America. We reject labels like African-American, African, Black, or Negro. We are the original inhabitants, the ones seen when others first arrived. These dolls are a tribute to our indigenous status as Black Indigenous Aboriginals of North America, offering representation that truly resonates with our heritage and identity. We are currently in the physical manufacturing phase, with active supply chains and commercial production assets fully underway. We are applying for CPC testing, and then mass production will begin soon.

Princess Niiji TM Baby doll clothes & baby clothes